Over the last 18 years, we’ve perfected a research process that eliminates the guesswork behind virality. Our system enables our clients to produce content that grabs and monetizes attention at scale. Every day, Hook Point uncovers data-driven insights to find out how the algorithms have changed. Then, we use these insights to help brands reach new audiences.

We don’t focus on virality for the sake of vanity — we focus on creating business outcomes that affect our clients’ bottom lines. We believe that the only popularity contest worth competing in is for market share. Our team consists of the world’s most seasoned social media strategists and creatives to deliver field-tested viral content strategies tailored to your objectives.

Many creators assume that the content they like will work for everyone. These misguided biases explain why most brands’ content appeals to less than 30% of their core audience and can even alienate the remaining 70%. As a result, brands leave millions of dollars on the table. We use our custom Communication Algorithm, derived from a database of 1.5 million individual communication profiles, to ensure that every time we write, create, and speak, we connect with the vast majority of the population. We utilize these same tools to improve internal communication within your company so that the most innovative ideas are not lost in translation.

Most agencies gamble with content ideas, then sit back and hope for results. Hook Point doesn’t leave success to chance. Instead, we take an active approach to content creation that relies on our iterative research process. This enables us to systematically test data-driven hypotheses that refine content and create exponential results.

At Hook Point, we want you to experience long-term success after our partnership ends. That’s why we train organizations of all sizes on our proprietary creative process and research methodologies. Our training is the key to consistently generating record-breaking numbers and turning your content into the greatest asset of your business.